FEDERATION OF INDIAN DIRECT SELLING INDUSTRIES ( FIDSI )
was formed in 2017 with an objective to bring all like-minded Direct selling entities on one united platform to showcase the true and bright image of Indian Direct selling, its virtues, values, its impact & benefits to the Consumer as well as to the National economy and society at large.
It was also formed to represent Indian Direct selling before the Policy makers to enable them to make an informed decision for making proper laws, regulations & rules, in the interest of Consumers as well as the Indian Direct selling, its entities & their Direct sellers.