FIDSI (Federation of Indian Direct Selling Industries) is formed with an objective to bring about awareness of all business sectors and people about the direct selling industry as an integral part of industrial sector in India.
The necessity for such an action is felt as the people understanding bears the strong brunt of money laundering due to ponzi schemes / quick money circulation scheme frauds on the rise could blunt the distinguishing line between direct selling and money circulation schemes. The awareness among people in general with regard to the direct selling industry is shrouded due to very little promoting and more often a direct selling company is mistaken for a money circulation set up both by the media as well as the involved authorities.
Among the people it is generally observed that many genuine direct selling companies were assailed by people and governing authorities to classify them as cheats or frauds. This trend has been a very deplorable situation.
In the absence of any dependable system the authorities seem to operate in dark in spite of the Governing authorities clarifying that direct selling / direct marketing are only marketing companies and may not fall under the Prize Chits and Money Circulation (Banning) 1978 act.
However, the punitive actions continue as neither the authorities nor people know the actual potential of direct selling and what this all is.
FIDSI has been organized by few progressive and like-minded people only with an intention to bring about awareness on
The main objective of FIDSI is to protect the cause of direct selling from all fraudulent and unscrupulous practices from various fronts.
FIDSI would also work towards achieving the objective of bringing direct selling into the understanding of people, media, and the authorities in general.