9th Feb'18 - FSSAI & its implications on Direct Selling Business

The FSSAI has defined the terms “direct selling,’ direct selling entity and direct selling FBO. In brief direct selling is the marketing, distribution and sale of good or provision of services other than through the pyramid scheme and should take place from a retail location that is not permanent. The goods are generally taken to the consumers’ houses or workplaces or a particular place where sale takes places through explanation and demonstration.